Two Ad Directors asked me about ideas or steps they might take to improve sales rep usage, so with that excellent notion, I'm going to take a break from POA suggestions to offer three thoughts that might help...
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To reinforce one point know this - the BEST thing you can do is for reps to see you using AdSeller, as well. There's a very direct relationship between Boss usage and sales executive usage. Please let me know if these help!
Good luck and have a great selling week.